Race appeal how candidates invoke race in U.S. political campaigns /

McIlwain, Charlton D., 1971-

Race appeal how candidates invoke race in U.S. political campaigns / [electronic resource] : Charlton D. McIlwain, Stephen M. Caliendo. - Philadelphia : Temple University Press, 2011. - xi, 258 p. : ill.

Includes bibliographical references (p. [239]-247) and index.

Producing race appeal : the political ads of white and minority candidates -- The advantages and disadvantages of deploying racist appeals among black and white voters -- Neither black nor white : the fruitless appeal to racial authenticity -- Competing novelties : how newspapers frame the election campaigns of Blacks, Latinos, and Asian Americans -- Racializing immigration policy : issue ads in the 2006 election -- Harold Ford Jr., Mel Martinez, and Artur Davis : case studies in racially framed news -- Barack Obama, race-based appeals, and the 2008 presidential election.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9781439902776 (electronic bk.)




Political campaigns--United States.
Elections--United States.


United States--Politics and government--2001-2009.
United States--Race relations--Political aspects.


Electronic books.

JK2281 / .M372 2011

324.708900973