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Advertising and personal selling

Rajput, Namita.

Advertising and personal selling [electronic resource] / Namita Rajput, Neeru Vasishth. - Mumbai [India] : Himalaya Pub. House, 2008. - 1 v. (various pagings) : ill.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Advertising.
Sales promotion.
Selling.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5438.5 / .R35 2008

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