Positioning for professionals how professional knowledge firms can differentiate their way to success /

Williams, Tim, 1954-

Positioning for professionals how professional knowledge firms can differentiate their way to success / [electronic resource] : Tim Williams. - Hoboken, N.J. : Wiley, c2010. - xix, 188 p. - Wiley advisor . - Wiley advisor. .

Includes index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Branding (Marketing)
Success in business.


Electronic books.

HF5415.1255 / .W55 2010

658.8/27