The telephone book : how to find, get, keep, and develop customers /

Leiderman, Robert.

The telephone book : how to find, get, keep, and develop customers / Robert Leiderman. - London ; New York : McGraw-Hill, c1990. - xiv, 364 p. : ill. ; 26 cm. - The John Fraser-Robinson direct marketing series . - Frazer-Robinson, John. John Fraser-Robinson direct marketing series. .

Includes bibliographical references (p. 353-354) and index.

9780077073176 £25.00

89013782


Telemarketing--Management--History.--Great Britain
Telephone selling--Management--History.--Great Britain

HF5415.1265 / .L45 1990

658.8/4 LEI