Business strategy in a semiglobal economy

Mourdoukoutas, Panos.

Business strategy in a semiglobal economy [electronic resource] / Panos Mourdoukoutas. - Armonk, N.Y. : M.E. Sharpe, c2006. - xv, 213 p. : ill.

Includes bibliographical references (p. 197-207) and index.

Introduction : the rise of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation -- The future of the semiglobal corporation.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.





GBA598635 bnb

Uk


Strategic planning.
Globalization.
International business enterprises.
Competition, International.


Electronic books.

HD30.28 / .M684 2006

658.4/012