Multimodal metaphor and metonymy in advertising /

Perez Sobrino, Paula,

Multimodal metaphor and metonymy in advertising / Paula Perez Sobrino, Universidad Politecnica of Madrid. - 1 online resource (233 pages) : illustrations. - Figurative Thought and Language (FTL), Volume 2 2405-6944 ; .

Includes bibliographical references and index.

9789027264671 (e-book)


Metaphor.
Metonyms.
Advertising--Language.


Electronic books.

P301.5.M48 / .S637 2017

808.032