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Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung /

Pohlmann, Clemens,

Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung / Clemens Pohlmann. - 1 online resource (121 pages) : illustrations, tables

Includes bibliographical references.

ISBN: 9783961460199

Subjects--Topical Terms:
Cognitive psychology.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: BF201 / .P645 2017

Dewey Class. No.: 153

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