The store and the internet of things : retail operations, marketing and beyond /
The store and the internet of things : retail operations, marketing and beyond /
guest editors, professor Xavier Brusset, professor Christoph Teller and professor Herbert Kotzab.
- 1 online resource (244 pages) : illustrations (some color), tables.
- International Journal of Retail & Distribution Management, Volume 45, Number 7/8 0959-0552 ; .
Includes bibliographical references at the end of each chapters.
9781787435209 (e-book)
Marketing.
Internet of things.
Electronic books.
HF5415 / .S767 2017
658.8
Includes bibliographical references at the end of each chapters.
9781787435209 (e-book)
Marketing.
Internet of things.
Electronic books.
HF5415 / .S767 2017
658.8