The store and the internet of things : retail operations, marketing and beyond /

The store and the internet of things : retail operations, marketing and beyond / guest editors, professor Xavier Brusset, professor Christoph Teller and professor Herbert Kotzab. - 1 online resource (244 pages) : illustrations (some color), tables. - International Journal of Retail & Distribution Management, Volume 45, Number 7/8 0959-0552 ; .

Includes bibliographical references at the end of each chapters.

9781787435209 (e-book)


Marketing.
Internet of things.


Electronic books.

HF5415 / .S767 2017

658.8