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How strategic communication shapes value and innovation in society /

How strategic communication shapes value and innovation in society / edited by Betteke Van Ruler, [and three others]. - 1 online resource (206 pages). - Advances in Public Relations and Communication Management ; Volume 2 . - Advances in public relations and communication management ; Volume 2. .

Includes bibliographical references at the end of each chapters and index.

ISBN: 9781787147164 (e-book)

Subjects--Topical Terms:
Business communication--Germany.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5718.2.G3 / .H69 2017

Dewey Class. No.: 395.520943

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