Normal view MARC view ISBD view

Strategic marketing : new horizons in theory and research /

Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors. - 1 online resource (229 pages) : illustrations, tables. - European Journal of Marketing, Volume 50 Number 12 0309-0566 ; .

Includes bibliographical references at the end of each chapters.

ISBN: 9781787142374 (e-book)

Subjects--Topical Terms:
Marketing--Periodicals.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5410 / .S773 2016

Dewey Class. No.: 658.8005

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)