The new advertising : branding, content, and consumer relationships in the data-driven social media era /

The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. - 1 online resource (845 pages)

Includes bibliographical references and index.

Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.

9781440833434 (e-book)


Advertising.
Internet advertising.
Internet marketing.
Social media.


Electronic books.

HF5823 / .N447 2016

659.1