Consumer empowerment

Consumer empowerment [electronic resource] / guest editor: Len Tiu Wright. - Bradford, England : Emerald Group Publishing, c2006. - 236p. - European Journal of Marketing ; 40, no. 9/10 .


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Consumers.
Marketing--Management.


Electronic books.

HF5415 / .C67 2006