Winning a billion consumers : a disruptive approach for success in India /

Joshi, Atul,

Winning a billion consumers : a disruptive approach for success in India / Atul Joshi. - 1 online resource (281 pages) : illustrations

Includes index.

9789351505587


Management--India.
Customer relations--India.
Strategic planning--India.
Social responsibility of business--India.
Success in business--India.


Electronic books.

HD70.I4 / .J674 2016

658.00954