Monetizing innovation : how smart companies design the product around the price /

Ramanujam, Madhavan,

Monetizing innovation : how smart companies design the product around the price / Madhavan Ramanujam, Georg Tacke. - 1 online resource (259 pages)

Includes index.

9781119240877


New products--Marketing.
Pricing.


Electronic books.

HF5415.153 / .R356 2016

658.5/752