Monetizing innovation : how smart companies design the product around the price /
Ramanujam, Madhavan,
Monetizing innovation : how smart companies design the product around the price / Madhavan Ramanujam, Georg Tacke. - 1 online resource (259 pages)
Includes index.
9781119240877
New products--Marketing.
Pricing.
Electronic books.
HF5415.153 / .R356 2016
658.5/752
Monetizing innovation : how smart companies design the product around the price / Madhavan Ramanujam, Georg Tacke. - 1 online resource (259 pages)
Includes index.
9781119240877
New products--Marketing.
Pricing.
Electronic books.
HF5415.153 / .R356 2016
658.5/752