The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns /

Dodson, Ian,

The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns / Ian Dodson. - 1 online resource (397 pages) : illustrations

Includes index.

9781119265719


Internet marketing.
Strategic planning.


Electronic books.

HF5415.1265 / .D63 2016

658.8/72