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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

Smith, Kerry, 1963-

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover. - 1 online resource (227 pages) : illustrations

Includes bibliographical references and index.

ISBN: 9781119145882

Subjects--Topical Terms:
Target marketing.
Branding (Marketing)

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.127 / .S65 2016

Dewey Class. No.: 658.8

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