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Crossmediale werbung fur den Einzelhandel : Wichtige werbeformate und mechanismen im Uberblick /

Meyer, Thomas Alexander,

Crossmediale werbung fur den Einzelhandel : Wichtige werbeformate und mechanismen im Uberblick / Thomas Alexander Meyer. - 1 online resource (105 pages) : illustrations, charts

Includes bibliographical references.

ISBN: 9783959340038

Subjects--Topical Terms:
Retail trade.
Advertising.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5429 / .M494 2015

Dewey Class. No.: 658.87

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