Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms /

Glowik, Mario,

Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms / Mario Glowik. - Second, revised and updated edition. - 1 online resource (252 pages) : illustrations

Includes bibliographical references and index.

9783110439878


Export marketing--Asia.
High technology industries--Asia.
International business enterprises--Asia.


Electronic books.

HF1416.6.A78 / G56 2016