Marketing on a shoestring budget : a guide for small museums and historic sites /
Pitel, Deborah,
Marketing on a shoestring budget : a guide for small museums and historic sites / Deborah Pitel. - 1 online resource (185 pages) : illustrations. - American Association for State and Local History book series . - American Association for State and Local History book series. .
Includes bibliographical references and index.
Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks.
9781442263529 (e-book)
Museums--Marketing.--United States
Museums--Public relations--United States.
Electronic books.
AM11 / .P55 2016
069/.0688
Marketing on a shoestring budget : a guide for small museums and historic sites / Deborah Pitel. - 1 online resource (185 pages) : illustrations. - American Association for State and Local History book series . - American Association for State and Local History book series. .
Includes bibliographical references and index.
Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks.
9781442263529 (e-book)
Museums--Marketing.--United States
Museums--Public relations--United States.
Electronic books.
AM11 / .P55 2016
069/.0688