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From Little's law to marketing science : essays in honor of John D.C. Little /

From Little's law to marketing science : essays in honor of John D.C. Little / John R. Hauser and Glen L. Urban, eds. - 1 online resource (497 pages) : illustrations, portraits

Includes bibliographical references and index.

ISBN: 9780262331500

Subjects--Personal Names:
Little, John D. C.

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.13 / .F76 2015

Dewey Class. No.: 658.8

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