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Beyond advertising : creating value through all customer touchpoints /

Wind, Yoram,

Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network. - 1 online resource (288 pages) : illustrations, graphs

Includes bibliographical references and index.

ISBN: 9781119074205

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Customer relations.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5823 / .W546 2015

Dewey Class. No.: 659.1

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