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Value creation in the pharmaceutical industry : the critical path to innovation /

Value creation in the pharmaceutical industry : the critical path to innovation / edited by Alexander Schuhmacher, Markus Hinder and Oliver Gassmann. - 1 online resource (542 pages) : illustrations, tables, graphs

Includes bibliographical references at the end of each chapters and index.

ISBN: 9783527693412 9783527693436 9783527693429

Subjects--Topical Terms:
Pharmaceutical industry--Technological innovations.
Pharmaceutical industry.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD9665.5 / .V354 2016

Dewey Class. No.: 338.476151

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