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Predictive analytics : the power to predict who will click, buy, lie, or die /

Siegel, Eric, 1968-

Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. - 1 online resource (338 pages) : illustrations

"Revised and updated." Includes index.

ISBN: 9781119153658 9781119145684

Subjects--Topical Terms:
Social sciences--Forecasting.
Prediction (Psychology)
Economic forecasting.
Social prediction.
Human behavior.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: H61.4 / .S544 2016

Dewey Class. No.: 303.49

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