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Cross-cultural business behavior : a guide for global management /

Gesteland, Richard R.,

Cross-cultural business behavior : a guide for global management / Richard R. Gesteland. - Fifth edition. - 1 online resource (400 pages)

Includes index.

ISBN: 9788763099356

Subjects--Topical Terms:
Business etiquette.
Export marketing.
Intercultural communication.
Negotiation in business.
National characteristics.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5389 / .G478 2012

Dewey Class. No.: 395.52

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