Making innovation last. sustainable strategies for long term growth / Volume 2 :

Gatignon, Hubert,

Making innovation last. sustainable strategies for long term growth / Volume 2 : Hubert Gatignon, David Gotteland, Christophe Haon. - 1 online resource (477 pages) : illustrations

Includes bibliographical references and index.

9781137572646 (e-book)


Technological innovations--Management.
New products.
Creative ability in business.


Electronic books.

HD45 / .G35 2016

658.4/063