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Making innovation last. sustainable strategies for long term growth / Volume 1 :

Gatignon, Hubert,

Making innovation last. sustainable strategies for long term growth / Volume 1 : Hubert Gatignon, David Gotteland, Christophe Haon. - 1 online resource (274 pages) : illustrations

Includes bibliographical references and index.

ISBN: 9781137560988 (e-book)

Subjects--Topical Terms:
Technological innovations--Management.
New products.
Creative ability in business.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD45 / .G35 2016

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