Membership marketing in the digital age : a handbook for museums and libraries /

Rich, Patricia,

Membership marketing in the digital age : a handbook for museums and libraries / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer. - 1 online resource (453 pages) : illustrations, tables. - American Association for State and Local History Book Series . - American Association for State and Local History book series. .

Includes index.

9781442259829 (e-book)


Association marketing.
Direct marketing.


Electronic books.

HF5415.1252 / .R534 2016

025.1/1