Marketing across cultures in Asia a practical guide /
Gesteland, Richard R.
Marketing across cultures in Asia a practical guide / [electronic resource] : Richard R. Gesteland & Georg F. Seyk. - Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002. - 188 p. : maps.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Business etiquette--Asia.
Marketing--Cross-cultural studies.
Intercultural communication.
Negotiation in business--Cross-cultural studies.
Electronic books.
HF1416 / .G437 2002
Marketing across cultures in Asia a practical guide / [electronic resource] : Richard R. Gesteland & Georg F. Seyk. - Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002. - 188 p. : maps.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Business etiquette--Asia.
Marketing--Cross-cultural studies.
Intercultural communication.
Negotiation in business--Cross-cultural studies.
Electronic books.
HF1416 / .G437 2002