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Service marketing in Ghana : a customer relationship management approach /

Kuada, John,

Service marketing in Ghana : a customer relationship management approach / John Kuada & Robert Hinson. - 1 online resource (114 pages) : illustrations

Includes bibliographical references at the end of each chapters and index.

ISBN:

Subjects--Topical Terms:
Service industries--Marketing--Ghana.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD9980.5 / .K833 2014

Dewey Class. No.: 658.8

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