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Humor in advertising a comprehensive analysis /

Gulas, Charles S., 1962-

Humor in advertising a comprehensive analysis / [electronic resource] : Charles S. Gulas and Marc G. Weinberger. - Armonk, N.Y. : M.E. Sharpe, Inc., c2006. - xiv, 240 p. : ill.

Includes bibliographical references (p. 207-224) and indexes.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Wit and humor in advertising.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5821 / .G87 2006

Dewey Class. No.: 659.1/02/07

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