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A Short course in international marketing blunders mistakes made by companies that should have known better /

White, Michael, 1951-

A Short course in international marketing blunders mistakes made by companies that should have known better / [electronic resource] : International marketing blunders Michael White. - Novato, CA : World Trade Press, 2002. - x, 182 p. - The Short course in international trade series . - Short course in international trade series. .

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:
Export marketing.
International business enterprises--Management.
Business failures.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF1416 / .W48 2002

Dewey Class. No.: 658.8/48

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