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First steps in advertising and sales promotion

Chunawalla, S. A.

First steps in advertising and sales promotion [electronic resource] / S.A. Chunawalla. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2010. - 192 p. : ill.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Advertising.
Sales promotion.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5823 / .C48 2010

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