Advertising, sales and promotion management

Chunawalla, S. A.

Advertising, sales and promotion management [electronic resource] / S.A. Chunwalla. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2008. - 523 p. : ill.

Includes bibliographical references.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Advertising.
Selling.
Sales promotion--Management.


Electronic books.

HF5823 / .C48 2008