The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /

Lowenstein, Michael W., 1942-

The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein. - 1 online resource (398 pages) : illustrations

Includes bibliographical references (pages 337-347) and index.

9780873898119


Customer loyalty.
Customer services.
Customer relations.


Electronic books.

HF5415.5 / .L685 2011

658.8/12