Six sigma marketing : from cutting costs to growing market share /

Reidenbach, R. Eric,

Six sigma marketing : from cutting costs to growing market share / R. Eric Reidenbach. - 1 online resource (168 pages) : illustrations

Includes bibliographical references and index.

9780873897686


Marketing--Management.
Marketing--Quality control.
Six sigma (Quality control standard)


Electronic books.

HF5415.13 / .R368 2009

658.8/02