Marketplace lifestyles in an age of social media theory and methods /

Kahle, Lynn R.

Marketplace lifestyles in an age of social media theory and methods / [electronic resource] : Lynn R. Kahle and Pierre Valette-Florence. - Armonk, N.Y. : M.E. Sharpe, 2012. - xviii, 307 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9780765625625 (electronic bk.)




Lifestyles--Psychological aspects.
Imagery (Psychology)
Internet marketing.
Social media.


Electronic books.

HQ2042 / .K34 2012

658.834019