Online consumer behavior : theory and research in social media, advertising, and e-tail /

Online consumer behavior : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close. - New York : Routledge, 2012. - xxxiii, 366 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9781138107557


Consumer behavior.
Internet marketing.
Electronic commerce--Psychological aspects.

HF5415.32 / .O547 2012