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Internet marketing : integrating online and offline strategies /

Roberts, Mary Lou.

Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay. - 3rd ed. - Mason, OH : South-Western Cengage Learning, 2013. - xxii, 484 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781133627012

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / .R635 2013

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