Web analytics strategies for information professionals : a LITA guide /
Farney, Tabatha.
Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale. - 1 online resource (236 pages) : illustrations. - LITA guide . - LITA guides. .
Includes bibliographical references and index.
Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
9781555709549
Library statistics.
Library Web sites--Management.
Library Web sites--Statistical methods.
Web usage mining.
Electronic books.
Z674.75.W67 / F37 2013
025.17/4
Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale. - 1 online resource (236 pages) : illustrations. - LITA guide . - LITA guides. .
Includes bibliographical references and index.
Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
9781555709549
Library statistics.
Library Web sites--Management.
Library Web sites--Statistical methods.
Web usage mining.
Electronic books.
Z674.75.W67 / F37 2013
025.17/4